● Media specialists from Sumansa are currently identifying media habits & locations of HNIs.
● An aggressive launch of the campaign in press, radio, television & outdoor is planned for in September.
● Social media and PR are used to build conversations in popular online platforms.
● The Show will feature attractive promotions designed to appeal to & attract the audience.
● Celebrities will be used to gain popular public interest and gain attraction at the opening of the Show.
● The marketing campaign will be launched in a variety of media, in a planned and consistent manner.